Language built for leverage.

Writing that respects the reader and the metric.

I build language the way good brands build products.

Carefully. Intentionally. Without excess.

Inside established systems, I refine voice and strengthen conversion across email and web, aligning every message with the integrity of the product itself.

Selected Projects

Email Lifecycle Optimization

Refined welcome and post-purchase flows for a mission-driven organization, aligning voice and strengthening conversion across key touchpoints.

Scope: Lifecycle audit, email rewrite, segmentation refinement

Result: Sustained list growth and improved campaign performance

View Project →

Product Launch Campaign

Built narrative continuity across landing page, launch emails, and supporting campaign assets for a product-based brand.

Scope: Landing page copy, launch sequence, CTA optimization

Focus: Clear positioning, structured persuasion, measured urgency

View Project →

Brand Voice Refinement

Reworked homepage and core messaging to better reflect product integrity and audience expectations.

Scope: Homepage rewrite, messaging hierarchy, tonal calibration

Outcome: Sharper positioning and stronger message cohesion

View Project →

Audience Growth Strategy

Shifted content emphasis from social dependency to owned audience growth through email-first alignment.

Scope: Email capture optimization, campaign structure, cadence development

Result: 3,000 → 5,000+ subscribers within six months

View Project →

From digital slave to free operator—I build systems that pay.

I’ve done it all—from grinding in content mills to captaining sailboats. In other words, I’ve lived both sides: the digital slave chained to a keyboard, and the freed man steering real-world adventures. And everything in between.

My mission is simple: strip the overwhelm out of digital marketing so business owners can do the one thing that actually matters—make more money, period.

I like to be indispensable. To show up when every other path has dried up or plateaued, and engineer fresh ways to generate cash and momentum.

Digital Experimentation with the Lil Pig Digital Studio

At lilpig.digital, we treat the internet like a big, weird science lab.

And we advocate using original data, owned by you and created by you specifically for you. It's better that way. Always.

From SEO projects and AI use cases to social media ad tweaks and email split tests, we’re constantly running experiments.

Why? Because no one really knows exactly what the algorithm is thinking—but if you poke it just right, you can see what it does.

Think of it like this: the algorithm is a mysterious vending machine. You don’t know how it’s wired, but if you put in different coins (strategies) and watch what comes out, you start to see a pattern.

Eventually, you figure out which buttons get the best snacks (leads, clicks, conversions—you get it).

Keep it simple. Test one thing at a time.

We’re creatives at heart, and scientists at systems.

We work with contractors, creatives, non-profits and other Coloroado businesses to figure out what actually works—so you don’t waste time (or budget) on what doesn’t.

Content Strategy

(The Short Strike System™)

What’s a “Short Strike”?

Everyone has got one great piece of content—a killer YouTube video, a deep-dive newsletter, or a well-crafted blog post on your website. That’s your core content. It’s smart. It’s useful. It’s got substance.

Now, instead of sharing it once and hoping for the best…

We chop it up into smaller pieces—quotes, clips, highlights, tips, and teasers.

We spread it everywhere your audience hangs out—Instagram, TikTok, Facebook, LinkedIn, email, Google Business, smoke signals (ok, maybe not that last one).

🚀 And you time the flood so it lands right before or during your campaign, sale, or launch event—while attention is hot.

That’s a Short Strike.

Fast. Focused. Full of energy. Built from the big stuff you already made, but optimized to grab attention in all the places people scroll, tap, or click.

This isn’t about spamming. It’s about strategic saturation. getting seen by the right people, in the right places, at the right time, without burning out your team or your budget.